Most branding consultants would stress the importance to clients of using social media as part of any brand development strategy. In many cases this w…
Champagne, Parma Ham, Mozzarella, Central Otago Pinot Noir – what do they have in common? They are all geographical indications, a particular type of …
Registering a trade mark is an effective way of protecting your business goodwill and reputation in goods and services and relatively inexpensive to o…
Have you ever thought that because you have a domain name or/your company name secured, you have exclusive rights to your brand? Unfortunately, witho…
Air New Zealand’s decision to withdraw its trade mark application for its logo “Kia Ora” has highlighted the difficult balancing act of what is and is…